Gwyneth Paltrow Latest Celeb to Launch Line

From People Magazine:

Style maven Gwyneth Paltrow is about to be the next star to turn designer. French label ZOEtee’s confirms to PEOPLE.com that the actress is designing a capsule collection with them — and she’s already showing it off!

Stepping out in London last week, the star wore a heather gray jersey dress from her debut ZOEtee’s LOVES Gwyneth line. The collection, which will consist of seven easy-dressing silhouettes ranging from casual basics to draped evening dresses, will capture the star’s laid-back daytime style, as well as her always-elegant red carpet looks.

Taking inspiration from ’70s glam and rock ‘n’ roll, the line will play with form, pairing over-sized shapes with tight-fitting styles and asymmetrical cuts. And style icon Gwyneth made sure she was involved in every stage of the development process, from fit to detailing to fabrics and packaging. Expect to see mesh detailed tops, draped evening dresses, vintage look sweatshirts, jumpsuits and recycled cotton legging basics.

ZOEtee’s Loves Gwyneth will hit stores in both Europe and the U.S. in mid-August, with proceeds from every piece being donated to the charity Kids Company.

Listen carefully…do you hear that sound? It’s a resounding UGH emanating from all around the internet. I’ve never been a huge Gwynnie fan, but I used to be more alone in that sentiment. As of late, especially after launching her dreadful GOOP newsletter, the haterz seem to have increased exponentially.

Rachel Zoe’s upcoming line has more promise, if only because she seems to be a little more in touch with reality, especially as it pertains to retail, commerce, and you know, what people might actually like and buy.

It’s kind of hard to judge that grey dress based on this particular shot, but my initial reaction is akin to that of Illeana Douglas’ character in To Die For: “She designed her own ring…it was round…and gold. I mean, big f*&%ing deal!”

Gwyneth Paltrow photo credit: People.com