Bravo Rolls Out a Different Kind of Fashion Show

From BravoFan:

With The Fashion Show barely over, it’s time to welcome a new fashion-related reality show to the Bravo network. This one is “Launch My Line.” In this one, 10 people who do other things but who’ve always wanted to be in fashion get paired up with real designers in an effort to uh, launch their lines.

The show appears to stick to the formula of creating a winning runway look every week, they add in the Fashion Show-esque element of having a live studio audience. In the end, their lines will be launched and the designer that helped the newbie along the way will win $50,000.

The hosts are Dean and Dan Caten (twin brothers!) of Dsquared2 and the judges are high-end boutique owners Stefani Greenfield (of Scoop in NYC) and Lisa Kline of Los Angeles.

I think this actually has a lot of potential, if only for pure entertainment value. Everyone thinks they can be a fashion designer, so while the show might unfurl some real talent, there will probably be some real hot messes and diva catfights as well. It would also seem to circumvent the construction issues that always dog the contestants of Project Runway and The Fashion Show.