Jimmy Choo Headed for H&M

From Times Online:

High street chain H&M has teamed up with the luxury footwear brand Jimmy Choo in its latest designer collaboration. The fashion retailer has created a collection of shoes and bags with the sought-after brand to appear in 200 shops worldwide on November 14 this year.

President Tamara Mellon follows in the footsteps of Matthew Williamson, Roberto Cavalli and Karl Lagerfeld in the deal with the retail giant. It is H&M’s first collaboration with an accessories brand.

An H&M spokeswoman said the shoes would be limited to selected stores and are expected to cost from £30 for a pair of ballet pumps to £170 for a pair of boots. A pair of ballet flats from this season’s main Jimmy Choo collection cost around £245 and a pair of boots around £650. There will also be a men’s collection of shoes, bags and accessories.

Mellon said: “Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and wear out that night.”

H&M is not exactly known for its stellar production quality, so fingers crossed that it gets done right with the Jimmy Choo pieces. This collection will also mark Jimmy Choo’s first foray into apparel, so it will be extra interesting to see what they turn out.

One thing is certain: Mellon is a smart cookie to be branching out in different directions given the economy, although I remain slightly more thrilled about the Jimmy Choo Hunter boots.