Anna Sheffield to Design for Target’s Go International

From WWD:

Anna Sheffield is spreading her seeds. The jewelry designer, whose Bing Bang line launched Bee 23 with Urban Outfitters last year, is once again hitting up the masses, this time with Target. Rumor has it she’ll be designing jewelry under the name Anna Sheffield for Target, presumably for the retailer’s Go International program, which has seen the likes of hip, downtown designers such as Rogan Gregory, Richard Chai and most recently Tracy Feith. The jewelry hits stores this August.

I’ve been a fan of Anna Sheffield ever since I saw some fashionista wearing a pair of Bing Bang’s oversized Medor-like stud earrings. She’s managed to balance her eponymous fine jewelry line with the less spendy Bing Bang, so it will be interesting to see what she’ll do for the uber-costume jewelry realm of Target.

Photo credit: Shopbop